Creative Director & Stylist: @wohivia
Creative Assistant & Graphic Design & Set Design: @cj_rawlinson
Photography: @photo.rubes
Garment Designer: @coelpattinson
Featured Jewellery: @themysteriousjeweller
Models: @cassiaviiola & @kelslou00 & @sickviciousworldwide & @rico.suuave
My involvment in this project was Creative Assistant, Set Design and Graphic Designer. As a creative assistant on a photoshoot, my role is instrumental in bringing together the intricate pieces necessary for a seamless production. My most valued roles were scouting locations/sourcing props, ensuring that every detail aligns with the overarching concept. During the shoot itself, I become the hub of communication, bridging the gap between the photographer, models, stylists, and other crew members, ensuring everyone is on the same page and ready to execute flawlessly. I am proud to say that I was swift to resolving technical hiccups, thriving thrive in the face of adversity, always with a solution at the ready. Utimately enabling a smooth process for everyone involved.
The role of a creative assistant extends beyond the realm of photography and can be invaluable in various other creative fields such as filmmaking, advertising, graphic design, fashion. In each of these domains, a creative assistant plays a pivotal role in supporting the primary creative vision and ensuring the smooth execution of projects.
In the relation to the graphic design role on the photoshoot. I was tasked with creating a range of posters that targetted different briefs set out by the creative directore. Using imagery from the shoot and working to the directors needs I created 12 posters of 3 different style that simulated the desired outcome.
Brief 1 - To give each model a face to the shoot : for this design I focused on spacing, giving the viewer a clear representation of each mode. While also correlating the theme of the Rustic Utopia shoot.
Brief 2 - To represent the industrial character: for this brief I wanted to elaborate on the directors view on the project and propell this image of dystopian utopia mirroring a use of harsh objects, disjointed connections and rustic atmosphere.
Brief 3 - To relay the ‘ephemeral’ personality of the project: focusing on the short elaborte burst that is ephermeral and present this through fugitive flash glow.